The Branding of Climate Change - [Step right up and pay your $824 to learn how to sell climate fraud]

This report is about how branding can be used to motivate people to work towards a low-carbon economy and, by extension, embrace low-carbon products and services. Branding techniques can provide the ideas, stories, myths and/or metaphors which are effective in getting people to act, and effective branding can build valuable business and policy assets, but what would be the most compelling branding concepts in this sphere? The most commonly associated idea of ‘preserving mother nature’, or perhaps other ideas that might seem less obvious?
The report focuses on testing 6 different branding ideas predominant in this subject area to see how powerful people find them to be.
Concepts Tested
• ‘Empowering technical low-carbon solutions’
• ‘Positive Human Relationships’
• ‘Zen-like Simplicity’
• ‘Guilt-free Luxury’
• ‘Beautiful Nature’
• ‘Anti-Consumerism’

An Environmentalist's Thesaurus - WSJ.com

'Global warming' is so passé.
...
Similarly, instead of talking about "the melting of the polar ice cap," a phrase too apocalyptically antediluvian to scare anyone anymore, environmentalists should start referring to "dead polar bears in your driveway." "Degradation of habitat" could be replaced by a more evocative phrase like "torching Bambi's crib."

Not exactly "free"power - Feds: Mass. to get $25M for wind blade test center - washingtonpost.com

BOSTON -- Massachusetts once boasted some of the fastest clipper ships in the world, and the state is again aiming to be a leader in harnessing the wind. _ this time by hosting the nation's largest wind turbine blade testing facility.

The state will receive $25 million in federal stimulus dollars for construction of the testing center on Boston Harbor in the city's Charlestown neighborhood, U.S. Energy Secretary Steven Chu said Tuesday.

Waxman predicts committee passage as details emerge on climate, energy bill - NYTimes.com

Melancon said Waxman only talked in generalities during the closed-door meeting yesterday. "If you've got details, you need to send me a copy so I can see them," he said.