Seeking to Save the [Climate Scam], With a Thesaurus - NYTimes.com

WASHINGTON — The problem with global warming, some environmentalists believe, is “global warming.”

The term turns people off, fostering images of shaggy-haired liberals, economic sacrifice and complex scientific disputes, according to extensive polling and focus group sessions conducted by ecoAmerica, a nonprofit environmental marketing and messaging firm in Washington.

Instead of grim warnings about global warming, the firm advises, talk about “our deteriorating atmosphere.” Drop discussions of carbon dioxide and bring up “moving away from the dirty fuels of the past.” Don’t confuse people with cap and trade; use terms like “cap and cash back” or “pollution reduction refund.”

Australian Climate Madness: Rudd quietly ditches climate ads

Remember "Think climate, think change" - probably one of the most vacuous and inane slogans of our time? You may recall that Krudd & Co were planning to spend $14 million of your tax dollars spruiking the whole climate change/ETS nonsense (see here). Now it appears they have given up on it, having spent "only" $8.8 million.