Britain's help to the Third World to be rebranded 'UKAid' - Home News, UK - The Independent
Britain's development ministry is to change the name of its key aid distribution arm in a major rebranding exercise.
Operations by the Department for International Development (DfID) in the developing world will be known as "UKAid" in an attempt to make clear that the contributions are coming from Britain.
The move is due to be unveiled in a DfID White Paper on Monday which will also lay out a swathe of measures including how the Government intends to support countries affected by climate change.
The White Paper is expected to state that years of development aid could be wiped out if the issue of climate change is not addressed urgently. Studies would take place to ascertain how money could be allocated to tackle the problem without endangering other funds for alleviating poverty.
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