Sunday, August 02, 2009

Geoff Ross: [Why New Zealand should commit economic suicide in an insane attempt to prevent natural weather fluctuations]
Copenhagen is a great opportunity for New Zealand to make a big global statement, much like we did when we gave women the vote first, or took a stance against nuclear power. We were ballsy, we went on a limb and we showed the world what we stand for.

And we got attention and respect for something because it was what global consumers wanted. The climate summit coming up in Copenhagen is a PR gift for a country to profit from. So let's focus on building our credentials and our unique selling point. Let's be heard saying the right things in Copenhagen. We'll sell more for more money because of it.

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