How psychology can help the planet stay cool - environment - 19 August 2009 - New Scientist

The affluent young, for instance, tend to be diet conscious, and this could be used to steer them away from foods like cheeseburgers - one of the most climate-unfriendly meals around because of the energy it takes to raise cattle. So when trying to convince them to forgo that carbon-intensive beef pattie, better to stress health benefits than harp on about the global climate.
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Tawanna Dillahunt and colleagues at Carnegie Mellon University in Pittsburgh, Pennsylvania, think such opportunities presented by Facebook can be combined with our liking for furry animals. Inspired by the attachment that people can develop towards Tamagotchi virtual pets, the team is testing the persuasive power of a "virtual polar bear" standing on an ice floe that grows bigger as people adopt environmentally friendly behaviours such as taking shorter showers. Initial results suggest the polar bear has pull.

[Flashback: If Gore thinks carbon dioxide may kill us all, why does he eat cheeseburgers?]

"If you ever eat with Al Gore, let him order," Boone said. "I just said, 'I'll have whatever you're having,' and it was a cheeseburger and fries. I won't order a cheeseburger, but I sure will eat one."

ASU praised for green efforts by national magazine | ASU News

Sierra magazine has named the nation’s top 20 “coolest” schools for their efforts to stop global warming and operate sustainably.

[Flashback to 2008]:  Kangaroos could play key role in climate change

The controversial scientific study published in the journal, Conservation Letters, is proposing that Australia reduce its stock of sheep and cattle by 30 per cent and instead farm kangaroos in an effort to fight climate change.