Eco Factory - "Drowning-pet" Climate Change Commercial Draws Ire from Skeptics

A spokeswoman for the Department of Energy and Climate Change (DECC) said that it stands by the message presented by the television advertisement. "It's consistent with Government policy on the issue, which is informed by the latest science and assessments of peer-reviewed, scientific literature made by the Intergovernmental Panel on Climate Change, and other international bodies," she said. "The ad is directed at adults, but we know that the proposition to 'protect the next generation' is a motivating one. Climate change is not just a problem for generations of people far in the future; it's happening now; it affects us and our children, and we owe it to them to take action now to prevent its worst effects."