NBC enlists prime-time programs in green message - Yahoo! News

NEW YORK – NBC gives new meaning to the phrase "green screen" next week, spreading a pro-environmental message across five of its prime-time entertainment programs.

"30 Rock," where Al Gore takes a cameo role, leads the way. Environmental themes were also added to the scripts of "The Biggest Loser," "The Office," "Heroes" and "Community."
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NBC News is also involved next week. The "Today" show will have a series on cost-efficient ways for families to live greener lives. Anne Thompson will do environmental stories from Greenland, Denmark and Arizona on "Nightly News," and David Gregory will bring up the topic on "Meet the Press."

Activities on NBC Universal's cable properties include hosts on The Weather Channel advising viewers to turn down their thermostats.

Flashback: The scope -- and dangers -- of GE's control of NBC and MSNBC - Salon.com

GE is now openly and proudly boasting of their editorial control over the news organizations they own, and publicly rubbing it in the faces of NBC News journalists that they're subservient to GE's corporate agenda.