Climate change adverts 'simplistic tools' - Telegraph

Ed Gillespie, the co-founder of Futerra Sustainability Communications, said it was "rubbish communication" that has given climate change sceptics another opportunity to cast doubt on the science.

However he insisted it was a good learning process for the Government. In future he predicted more positive messages will be used to encourage people to take action against climate change rather than using fear as a motivation.

"It has taken us back several years where we have a higher percentage of sceptics but I suspect the bounce back will help get the communication right," he said.
...
"This does not mean that extreme events in the UK will not increase in frequency and severity, only that our ability to estimate future changes is limited at present. So-called 'sceptics', who promote complacency and denial about the causes and consequences of climate change, will no doubt use this ASA ruling as a propaganda tool in an attempt to mislead the public. But the public should be sceptical of anybody who uses this ruling to claim that there will be no change to extreme weather events in the UK if greenhouse gas levels in the atmosphere carry on rising," [Bob Ward] said.

Gallup: In U.S., Many Environmental Issues at 20-Year-Low Concern

[Note that global warming came in dead last of eight *environmental* concerns]