Guest Blog: "Neuroframing" the global warming issue won't win converts

Not all global-warming skeptics are ignorant, irrational idiots. I teach at an engineering school, and about one third of my students identify themselves as global-warming skeptics. They tend to know more about global warming than students who accept it as a fact. Two sources at the Science Times section of the New York Times have told me that a majority of the section's editorial staff doubts that human-induced global warming represents a serious threat to humanity.