What would Reagan do about climate change? - latimes.com

Reporting from Washington - Supporters of climate-change legislation are using a surprising figure to promote their cause: Ronald Reagan.
...
"I can say with no hesitation that Ronald Reagan, were he alive today, would not believe that global warming was a crisis and would not support energy-rationing legislation," said Myron Ebell, director of energy and global warming policy at the pro-market Competitive Enterprise Institute.

[Fuller claim: Skeptics "haven't had much of an impact"]

In other words, there is pretty convincing evidence that there is no co-ordinated media strategy used on behalf of skeptics or lukewarmers. They've stayed ahead of the game so far because they have a handful of useful aggregators and their own unruly sense of independence (and stubbornness) to keep them going.

But because they have none of the above-mentioned tools, they haven't had much of an impact, either. Which is why Phil Jones and Rajendra Pachauri may keep their jobs, and why the shoddy standards of climate science may take a long time to improve.