Cool summer in Kashmir lessens demand for ice cream

Srinagar, Jun 13 (PTI) People no longer craved for a scoop of ice cream to beat the heat in Kashmir valley as it remained unusually 'cool' for most part of the summer, hitting the ice cream industry hard here.

According to major dealers and hotels in Kashmir, ice cream sales have dipped by about 40-50 per cent as compared to same period last year due to ongoing cold weather in the valley.

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