Global warming: A tough sell, even *before* people figure out that it's a scam

"If you tried to create a problem people would not care about, it would be global warming”

Ariely is a master at explaining why people act in ways that are clearly not in the best interest of their own pocketbook or of society. At the Seattle venue, he shined some light on why so little progress has been made on global warming. "If you tried to create a problem people would not care about, it would be global warming,” said Ariely. “It's long in the future, it will happen to other people first, you don't see anybody suffering, it's hard to see evidence, and anything you do is a drop in the bucket."