As the green economy grows, the 'dirty rich' are fading away

While Google's servers gobble up vast amounts of energy, its products exist mainly as pixels on a screen. BlackBerrys and iPhones are pocket-size, and desktop computers, which are among the larger products of the Information Age, weigh a few hundred times less than an automobile.
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Apart from self-interest, many of the clean rich care about the environment. They tend to be highly educated, and quite a few have scientific training. They understand that climate change is real and must be addressed now. Google, which is run by three computer scientists, set out to be carbon-neutral several years ago and says it has achieved that goal.

[On the hypocrisy of the Google guys]

Larry Page, Google’s billionaire co-founder, is set to marry his girlfriend, Lucy Southworth, on a tiny Caribbean island this weekend… The New York Post reported on Wednesday that 600 guests will be flown on private planes to the wedding on Branson’s Necker Island.
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A photo-op of Google founders Larry Page and Sergey Brin plugging-in a hybrid car was part of the search engine giant’s June announcement promising carbon neutrality by 2008. But how this PR-fluff squares with the so-called “Google party jet” — Page and Brin’s gargantuan personal Boeing 767, which burns about 1,550 gallons/hour — is any one’s guess.