Be careful what you wish for: Gore's now asking that the media give alarmists *equal* time! (rather than 95%?!)

Al Gore Complains about Global Warming Media Coverage; Blasts The Wall Street Journal on ClimateGate | NewsBusters.org

"It is our responsibility to demand that reporters, editors and all journalists report the truth," he said. "It is only through consistent and constant pressure from us demanding equal time in local and national media that we will get the truth out. And that is why it's so critical to write letters to the editor, to post comments online, to draft and write op-eds that share your point of view and use the facts and spread them far and wide. Only when the media hear from enough of us will they change their habits and print the truth about these scientific facts."

A 2008 Business & Media Institute study disputes the idea that Gore's cause of climate change alarmism has faced an uphill battle as far public relations goes. Over the years, it showed the alarmists have outnumbered the skeptics in airtime, a trend that has been occurring over the years.