A Bear Hug? Nissan Ad Raises Eyebrows - NYTimes.com
The advertising blog Copyranter was even less charitable, calling the spot “outrageously manipulative” and “hubristic,” and pointing out that the millions of non-electric cars that Nissan continues to produce each year were “helping to destroy the bear’s ice pack.”Was Obama's Choice to Pass on Climate a "Blunder of Historic Proportions"? : TreeHugger
Andrew Sullivan of The Atlantic posted the commercial on his blog with the headline “Smug Alert.”
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In an interview with the New York Times in August, Jon Brancheau, vice president for Nissan marketing at Nissan North America, said the polar bear ad offered “a little twist, perhaps a wink” at more serious efforts to promote ecofriendly products by other companies.
If the US fails to act to avert catastrophic climate change, future generations will perhaps scour history's actors and non-actors for the reason that extreme weather events have become commonplace around the globe and that once fertile and and occupied coastline has been submerged (among other phenomena, of course).
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