iowahawk: Mad Men

Finally, with five separate locations scouted and scheduled, a unionized crew hired, and with craft services contracted, filming begins in late August. Excited members of the 10:10 team are on hand to witness the magic of movie making. Assistants with light meters take careful measurements of each shot and run the actors through their blocks. Hair and makeup and blood bucket workers stand at the ready. The shooting goes smoothly, requiring only five or six takes per scene.

A week later, the raw footage goes to post production where the award winning editor begins paring it down to its final length. Special effects are subcontracted to London's top CGI and sound designers, to give the flying blood and bone fragments the you-are-there realism that will enhance the film's carbon-awareness-raising impact.

After some last minute tweaks the director delivers the final cut to SYG&B in late September. A gala weekend premier screening is arranged at the 10:10 office, with key 10:10 donors, board members, staff and spouses on hand. As the film ends, party-goers erupt into enthusiastic applause. The director steps forward to accept toasts and accolades, and take a polite bow.

And somehow, throughout this entire process, not one of the hundreds of people involved seemed to have questioned the wisdom of an advertising message advocating the violent, sudden death of people who disagree with it.