Telegraph on the child-assassination video: "a publicity coup for the climate change cause"

Richard Curtis and an explosion of publicity - Telegraph

Richard Curtis, the writer of Love Actually, pulled off a publicity coup for the climate change cause by making an internet film about blowing up children then withdrawing it almost immediately because it was too gruesome.
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Withdrawing the film resulted in more internet coverage than the group could have wished for, harnessing the power of viral marketing and prompting curious viewers to head to the video-sharing website YouTube to see what the fuss was about. It led to suspicions that the entire set of events had been pre-planned, which the organisers denied.