Why climate change activists are getting their heads handed to them: it's the movement, stupid | Gather

The movement needs an intuitive sense for the theatrical. The movement needs to know how to make a public spectacle. The movement needs a voice that is a moving song that rises up from the crowd and thrills the onlookers to reach within themselves to find the inner strength they didn't know they had to accomplish the impossible.

Wanted: a Martin Luther King Jnr. for the climate change movement.