Climate Change Denial » FEAR AND LOATHING IN THE US MID-TERM ELECTIONS

Despite the overwhelming scientific evidence, climate change is actually a socially held belief like any other, that people adopt or reject according to the views of their peers and the people around them. Just as melting accelerates in the arctic, once believers became a minority there are powerful social feedbacks that diminish their influence further. People who accept the science start to keep their views to themselves. Those who are still unsure soon pick up the social cues that it is no longer appropriate for people like themselves to believe in climate change.
...there’s one thing of which we can be certain: that, when confronted with the clear and irrefutable evidence that they have been wrong about climate change, the American right will feel challenged, defensive and guilty.