Green groups think you're stupid: In an effort to fight asthma, which worsens in the cold, we should spend $45 trillion trying to make it *cooler* outside

People with asthma should take extra precautions during the cold weather

26th November 2010 - With snow already covering parts of the UK and some of the lowest temperatures seen so far this year, people with asthma are being urged to take precautions against the chilly air.

Asthma UK says that for three quarters of the 5.4 million people with asthma, cold air is a trigger for their symptoms.

The charity says hospital admissions for asthma usually peak during periods of particularly cold weather. Breathing cold air into the lungs can trigger asthma attacks.

NationalJournal.com - Green Groups Will Fight Smaller Battles - Saturday, November 6, 2010

Environmental groups are licking their wounds, regrouping, and planning a strategic comeback with a new message after Tuesday’s elections delivered a crushing blow to their agenda.

For the past three years, the nation’s most influential green groups – among them the Environmental Defense Fund, Sierra Club, and Natural Resources Defense Council – joined forces in an estimated $300 million campaign to push the most ambitious environmental policy ever: enacting a cap-and-trade emissions law that would fundamentally transform the nation’s energy economy.
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The biggest pivot: Instead of media campaigns about saving the planet from global warming, look for public health pitches aimed at saving children from asthma, pregnant women from mercury poisoning, and small communities from the pollution of specific, local coal plants — such as thick, heavy coal ash.
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Heather Taylor, director of the Natural Resources Defense Council Action Fund, gave a more visceral preview of the campaigns “You can’t find a mom or dad or who has treated a child with asthma who doesn’t have strong feelings about pollution. We’re going to take that message to America. When it comes to why we need clean air and the EPA, there’s no more heartbreaking visual than a child in an emergency room having an asthma attack.”