How to beat the media in the climate street fight : Nature News
What lessons are there for scientists in politically charged areas who find themselves in a similar position? Do your research. What is the reporter's track record? Anticipate that every sentence you say or write may be dissected and interpreted in the least charitable manner possible. And if things go wrong, seek advice from public-relations experts, and where necessary, media lawyers. In my experience, science-media professionals are almost as lost as scientists themselves, when dealing with topics as emotive as climate change.
...
Simon L. Lewis is a Royal Society research fellow and reader in global change science at the University of Leeds.
Posts
No comments:
Post a Comment