Tuesday, January 04, 2011

Why dire climate warnings boost scepticism : Nature News
Gaby argues that the fund's videos do effectively target the people that they are trying to reach. "One of our current ads has a child in it and is hitting the same emotional buttons that the train video does, but we are trying to send a message to Congress with it rather than communicate with the public," he says. "If we were running a $50-million ad campaign to change the minds of sceptics that would be different, and we would certainly consider these findings."
How the doomed Met Office tried to spin its way out of trouble – Telegraph Blogs
It seems that the reason it didn’t provide an accurate forecast of this winter was not because it didn’t know bad weather was coming. It was because we were all so horrid last time it made a boo boo over the infamous “barbecue summer” that it decided it wouldn’t make its forecasts public any more.

Which means the real victim of this sorry story is not us (for having been misled about the extremity of cold we could expect this winter) but the poor old, much-put-upon, much-maligned, but basically splendid and well worth the £170 million it costs us every year Met Office.

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