President of green energy marketing group: the primary 'value' of solar "is that it's good for the environment. But quite frankly, no American actually thinks that's good value."

Department Of Energy Makes $150M Bet On Solar Tech

"There are two main areas of concern: price and value," said Brian Keane, president of Smart Power, a green energy marketing group. Keane explained that the primary "value" of solar "is that it's good for the environment. But quite frankly, no American actually thinks that's good value."

Keane says that U.S. consumers need to be convinced that solar is a viable proposition. "The perception is that solar is an idea from the 1970s that just didn’t work. They think it’s not strong enough to power their lives, compared with oil, coal and nuclear power."