6400 heroes worldwide make the Oktoberfest in Munich carbon neutral

Online PR News – 26-September-2011 –The Oktoberfest 2011 will be carbon neutral. 6,400 volunteers worldwide will make this possible by going on the Low Carbon Diet. “Climate and environmental protection must be fun, easy, and cool! This campaign shows how,” says Izai Amorim, also known as Mr. Cool Ness, the campaign’s initiator.

The Oktoberfest is held annually in Munich from late September to the first weekend in October. In 2011 it will run from September 17th to October 3rd. Mr Cool Ness: “Every year 6.4 million people produce about 6,400 tons of carbon emission (long-distance transport not included) in the two weeks of festivities. If only one in every thousand visitors goes on the Low Carbon Diet, it will make the whole event carbon neutral!”
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The Low Carbon Diet was already tested in Munich last spring in a project together with the Jesuit church St. Michael. The “Lenten Carbon Fast” campaign was a great success.