Al Gore's Online Climate Show Viewed By Millions ... Or Not? | Fox News

Eric Young, a spokesman for the Climate Reality Project, refuted reports that the numbers were inflated. He told FoxNews.com that Ustream did indeed drive traffic.

"Our strategy was to bring the event to as many people as possible. We achieved this by partnering with Ustream, whose player was embedded in sites across the web, not just on our homepage," Young said.

"This was in addition to watch-parties in homes, schools and businesses, and the live television broadcast on Current TV."

Ustream's website touts 511,243 views as of late Friday afternoon -- far more than Rotter's analysis, and far less than the company claims.