Green marketing is dead – but brands could still save the day | Guardian Sustainable Business | guardian.co.uk

Green marketing is dead. Green claims have not cut through into the public consciousness. The "middle green" – the majority of consumers who care about sustainability, and would do something positive if it were easy – hasn't shifted at all in the last few years.

Al Gore's five loaves and two fishes – Telegraph Blogs

Not content with having invented the internet, the great Climate Science communicator Al Gore appears to have developed still more miraculous skills of late: the ability to turn 17,000 into 8.6 million – just like that.

The figures refer to the number of "views" for Gore's special "24 Hours Of ManBearPig" which this column helped celebrate the other day. Gore claims that as many as 8.6 million flocked to his thrilling festival of climate fear; but a nasty cruel man called Charles the Moderator at Watts Up With That? has "done the math" and reckons the figure is probably more like 17,000. And that, he believes, is a generous estimate.

Dueling climatic wildfire studies | Watts Up With That?

It seems that for every alarming press release these days, we can find an opposite and equal reaction. Perhaps we should dub it the First (or maybe third) Law of Climate Skepticism.

Roger Pielke Jr.'s Blog: Understanding the Politicization of Science by Scientists

Many scientists spend a lot of time criticizing the public and policy makers for their flawed understanding of science. Such criticized invariably implicates the media for not properly educating the public and giving voice to certain undesired voices. But what if such views that scientists hold about the public, policy makers and the media are themselves flawed? And even more importantly, what if the actions that scientists take justified by these views actually exacerbate the politicization of science and diminish its role in decision making?