Virgin's Richard Branson joins fight against global warming | PRI.ORG

One of Richard Branson's newest ventures, the Carbon War Room, is designed to enlist capitalists and entrepreneurs into the fight against global warming.

2008: Branson proposes warming 'war room' - US news - Environment - Climate Change - msnbc.com

UNITED NATIONS — How's this for an idea: an "environmental war room" to lead the world's efforts to find a fix for global warming.

Virgin CEO and British billionaire Richard Branson offered that idea up while addressing the start of a U.N. debate on climate change, saying it would be run by a world figure in global warming and could serve as "a tool for the U.N." to ferret out good ideas and calculate each nation's costs.
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"This is just as important as stopping nuclear proliferation. This is just as important as stopping terrorism," New York City Mayor Michael Bloomberg said.