World's first Carbon [dioxide hoax] Lottery drives a 'green' social agenda using local talent

The Carbon Lottery is leading the way in providing an incentivised carbon offset platform as a response to the low take-up of voluntary carbon offsetting among businesses and consumers. Current figures suggest that less than 5% of the UK public offsets their emissions and less than 0.1 % of emissions from the UK's 100 largest firms are voluntarily offset. The Carbon Lottery attrributes this to confusion and a lack of transparency in the offset market as well as the lack of a reliable and trustworthy offset brand in the market.
...
To play the Carbon Lottery, customers buy a £2 ticket and are entered into a draw where they can win a jackpot of up to €4m. Over half of the ticket price goes to providing the prize pool to pay out the Lottery prizes. The remainder goes into the cost of sourcing, assessing, negotiating and purchasing the best community-based offsets which are helping to tackle climate change.