The PJ Tatler » Wal-Mart Ends “Green” Products and Sees Customers Return

The genius behind the Wal-Mart “green” makeover was former Al Gore communications director Leslie Dach. He brought in environmentalists, ecologists and liberal economists. They convinced the company to sell according to their preconceived ideas of justice, not to market needs.

The result was a disaster . But last April Wal-Mart changed course and inaugurated a “Back to Basics” campaign. They informed poor and middle class consumers that the affordable stuff like cheap jeans and food were back.

Yesterday Wal-Mart executives told financial analysts the company will break eight consecutive quarters of loss and finally see a rise in same store sales. And this during a recession.