Time: "...climate change got to be the political third rail"

Global Warming: How to Refocus the Fight | TIME Ideas | TIME.com

Now that 'climate change' has become a bête noire, environmentalists need to broaden their strategy

There’s been much hand-wringing — but perhaps not enough soul-searching — among environmentalists about how climate change got to be the political third rail...I don’t like the terrifying mess my kids will face. (By the way, “climate change” is yesterday’s weak phrase; it doesn’t begin to convey the intensity of trouble that is now upon us. I’m going with “climate chaos.”)
... Americans are growing bored with the plight of polar bears, about whose futures they once seemed to care more about than the futures of their own children...Deniers have the funding of the Koch brothers....just like you can’t say which cigarette gave you lung cancer, you can’t say which storm was triggered by global warming. So what? There’s still plenty of room to message on weather, which everyone agrees has gotten weird.
...we should fight global warming because our lives depend on it.