Yet, if the public was being left in doubt as to whether climate change existed, they were left in no such doubt that higher temperatures were an altogether
desireable outcome. Smiling presenters made live link ups to reporters eating ice cream at the sea side. They spoke of the excellent weather, basking in sunshine and
presented forecasts of continuing heat as more good news. The newspapers were similarly awash with bikinis, cheering holidaymakers and news of record grape
harvests. Even the Guardian, which had otherwise faithfully reported climate change, called on readers to rejoice(Editorial 11th August).
This reporting of national celebration was biased and value-driven.