Sorry, Freezing Your Jeans Will Not Ungross Them

Levi's worries that its very existence is threatened by climate change, which could lead to scarcity of water to grow cotton and cause many other bad things. So company execs are administering all sorts of eco-efforts, which we heartily applaud. However, their recommendation to freeze your jeans to clean them—which is apparently practiced by raw denim wearers, more on that below—whilst saving water won't actually make them clean. Just cold.

Twitter / @drgrist: If conferences with earnes ...

If conferences with earnest, khaki-panted PowerPoint presenters droning on about carbon taxes could beat climate change, well...