Richard Branson on Climate Change: ‘If We Don’t Change, Mother Nature Will Force Us To’ – News Watch
“We do need to keep broadening the debate,” he said. “As arguments continue to rage around the weather patterns and reality of climate change, we are missing the bigger picture that there is no scientific debate about that every single one of our natural eco-systems is in decline. Part of this shift must be a new perspective on how we value our natural assets and how we change our consumption patterns. If we don’t move on this, Mother Nature will force us to.”...To that end, in 2007 he had announced the Virgin Earth Challenge, an idea he credited to his wife, which offered a $25 million prize to whomever — inventor, scientist or entrepreneur — could come up with the best way to remove carbon from the atmosphere. The original deadline was 2010; to-date they’ve received 2,500 entries but have not yet chosen a “grand prize winner.” Instead, he said, the panel — which includes James Lovelock, Tim Flannery, Al Gore and James Hansen — had decided to choose a handful of promising entries and give them grants to help develop some experimental technologies.
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