Cool Britannia: Climate Hype Wanes, Scepticism Rises
Britons, who a decade ago were deeply concerned about climate change and its impacts on their surroundings, have started shrugging their shoulders. They are turning to different issues as economic hardship and adverse publicity about the science make their impact felt, according to a new survey.
Looking for a way to make key messages “even easier to memorize,” science writer Kevin Boyd called on his experiences writing museum exhibit labels, “a very short format indeed,” he acknowledged. He decided to boil down “the five most influential climate change messages” to two words each:
1. It’s real.
2. It’s us.
3. Scientists agree.
4. It’s bad.
5. There’s hope.
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