Email 3608, Aug 2006, UEA's Laura Middleton on pitching the climate hoax: "Many people among the general public are not used to reading any kind of text and graphs and don't understand them...we need to pitch it to the average (not the most intelligent) 12 year old, and one with a short attention span at that!"

Email 3608

Many people among the general public are not used to reading any kind of text and graphs and don't understand them, and others would understand them if they had time, but they want to be entertained and will be moving swiftly to the other things they have to do that day. This combination of lack of familiarity and lack of time and inclination is a potent brew; regardless of the age we are aiming at, we need to pitch it to the average (not the most intelligent) 12 year old, and one with a short attention span at that!
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I am concerned that the exhibition is going to make the climate research carried out at CRU look a bit mickey mouse. [UEA's Sarah Keeley]