[March 31, 2008]: Gore to recruit 10m-strong green army | Environment | The Guardian
Al Gore yesterday launched a drive to mobilise 10 million volunteers to force politicians to act on climate change - twice as many as the number who marched against the Vietnam war or in support of civil rights during the heyday of US activism in the 1960s.
During the next three years, his Alliance for Climate Protection plans to spend $300m (about £150m) on television advertising and online organising to make global warming among the most urgent issues for elected American leaders.
...Environmental activists yesterday described the plan as the most ambitious public campaign launched in the US.
"The resources are completely unprecedented in American politics," said Philip Clapp, of the Pew Environment Group. It is equally ambitious in targets.
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