Warmist Keith Kloor on environmentalists' "broken-record messaging and inexorable slide into irrelevancy"

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The green traditionalist has never had a sunny outlook. Forty years ago, he warned about a plundered planet. Twenty years ago, he warned of a sixth extinction. In recent years, he has warned about a baked planet. Now he is warning of a planet under severe ecological pressure. Make no mistake: These are all warnings that deserve to be taken seriously. The green traditionalist, since he first became a career pessimist, has followed the lead of scientists.  Just because the eco-collapse narrative remains the same doesn’t mean it won’t eventually come true.

The problem for the green traditionalist is that this redundant message has lost its power. There have been too many red alerts, accompanied by too many  vague, screechy calls to action. Today, the green traditionalist is like a parent who incessantly yells at his child to behave–or else. The parent grows angrier and increasingly frustrated when the child inevitably tunes him out.

If there is a path to a more realistic, hopeful future, the green traditionalist has not advanced it. Getting back to the land was great hippy fun in the 1960s and 1970s. Inveighing against modern civilization and retreating into an artificial wilderness congealed in the 1980s and 1990s.  Since then, green chic has been riddled with contradictions and ascetic deprivation has still been found wanting.

Despite his broken-record messaging and inexorable slide into irrelevancy, the green traditionalist remains stubbornly resistant to new approaches. Like the ineffective parent, he keeps yelling, thinking his kids will eventually listen. As any parent will tell you, that’s never worked.

Enter  the post-environmental, green modernist. Pro-technology, pro-city, pro-growth, the green modernist has emerged in recent years to advance an alternative vision for the future. His mission is to remake environmentalism: Strip it of outdated mythologies and dogmas, make it less apocalyptic and more optimistic, broaden its constituency. In this vision, the Anthropocene is not something to rail against, but to embrace. It is about welcoming that world, not dreading it. It is about creating a future that environmentalists will help shape for the better. As the geographer Erle Ellis recently wrote: