When selling the climate hoax, don't talk about climate; talk about something that "people actually care about"?

Politicians and Bankers Agree: We Need to Change Climate Change Messaging

There was a consensus in the panel that in order to change the politics of climate change, you need to change the public perception of climate change. To do that you need to reframe the problem – start talking about issues that people actually care about and find the way to ensure that taking action doesn’t put them in disadvantage. Upton of the OECD said that health, for example, is a more potent trigger than climate. Such a reframing has implications not only on the way climate change is presented to the public, but also on the solutions. For example, Upton said, we need to internalize not only carbon costs into the price of fossil fuel, but also health impacts, to ensure transition from coal to renewable energy and not to natural gas.