New ads say nothing about carbon - National Rural News - Agribusiness and General - General - Stock Journal

http://sj.farmonline.com.au/news/nationalrural/agribusiness-and-general/general/new-ads-say-nothing-about-carbon/2556094.aspx

IF CARBON could be removed from the atmosphere as efficiently as it has been scrubbed from the latest government carbon tax advertisements, our problems would be solved.

The federal government was under fire from all sides of politics yesterday after kicking off its advertising blitz spruiking the carbon tax ''household assistance package'' without a mention of carbon, climate change or clean energy.

The television ads - part of a $36.1 million campaign to explain the assistance package, the first payments of which start tomorrow - premiered on Sunday night. Radio and newspaper ads will follow. As previously reported by the Herald, market research for the government has found that the word ''carbon'' is a turn-off for voters.