The Rebranding of Global Warming (Demoting an exaggerated issue)

http://www.masterresource.org/2012/05/rebranding-global-warming/
"This may be less a rebranding than a full-scale retreat. The message that the climate is falling around mankind's head … has failed to gain much political traction across the nation. In the process, the environmental movement has lost much of its luster and credibility."