Communicating climate change: where next? | Guardian Sustainable Business | Guardian Professional
there is no denying that scepticism about the nature and seriousness of climate change has increased – rather than decreased – in recent years.
Where public opinion about climate change could once be characterised as a state of mild concern, it has now become an amiable – or even disinterested – shrug. ...Whereas those on the left can see obvious co-benefits in taking action to tackle climate change (initiatives to tax big polluters, for example, inevitably mean targeting the wealthy), there has so far been little for right-leaning folk to identify with.
But it doesn't have to be this way. There are policy solutions – and ways of framing the problem of climate change – that sit more comfortably with a conservative perspective. It is here that the business case for climate change – green jobs – is most likely to be effective.
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The Guardian commenter speaks the truth about public opinion, but notice how this person is still attempting to find a way to hoodwink conservatives into embracing the idea of 'fixing' global warming.
There is the problem for all to see. The idea of man-caused global warming is unable to stand on its own merits. So, attempts are made to tell us it's good for business; or that skeptic climate scientists are corrupt shills of the fossil fuel industry; or that only nasty rich greedy people oppose it.
Each a shell game tactic, ultimately only showcasing how incredibly weak the overall issue is. When the majority of the public gains a full realization of how much effort is being made to prop up an issue that should have died of natural causes more than a decade ago, the so-called global warming crisis will collapse in epic fashion.
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