Gavin also correctly noted that "the 'converted skeptic'/prodigal scientist meme is a very powerful framing for the media." This has been borne out by the lavish coverage Muller received everywhere from NPR and Rachel Maddow to theLos Angeles Times and the Guardian.
When it comes to climate change, the conversion meme–especially when it's deftly exploited by someone with a flair for self-publicity–is like catnip for the media.
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