"Reality Drop" Brings Social Gaming (And Facts) To Dispelling Climate Change Misinformation
Looking for an innovative way to dispel myths and spread science about climate change, Gore, Fox and their colleagues at The Climate Reality Project turned to agency Arnold Worldwide. Pete Favat, Arnold Worldwide’s chief creative officer, had attracted Gore’s attention because of his cause-related work for the Truth Campaign, the hugely successful national anti-tobacco program.Reality Drop (RealityDrop) on Twitter
The product, "Reality Drop," relies on sophisticated algorithms to highlight "hot" climate change stories and provide simple rebuttals to the most common climate change myths.
Users win points for sharing facts and eventually climb up the ranks of the game and earn Foursquare-like badges such as "Carbon Crusher," "Shining Beacon," and "Order of the Green Circle."
Initial information on the game will be officially unveiled on November 14th during "24 Hours of Reality: The Dirty Weather Report," a 24-hour event broadcast live on the Internet, culminating in a presentation by Gore on November 15th at 7 p.m. EST.
Without any advertising budget, Reality Drop will rely strictly on word-of-mouth to gain traction and influence the climate change discussion. "Success will be measured by the amount of people who are posting and the number of people involved," says Favat. "People inherently want to be on the right side here."
[Seven total tweets, none since Nov. 15]