Tesla vs. The New York Times: How Range Anxiety Leads to Road (Trip) Rage
This is a marketing disaster of Tesla’s own making, though it’s hardly alone: Road trips are a dangerous myth for the EV industry to perpetuate at all.
Tesla positions the Model S as the first “no compromise EV” able (with the Supercharger network) to take the proverbial “Vegas on a moment’s notice” road trip. Yet after pitching the trip idea to Broder in the first place, Tesla’s own staff needed to issue carefully detailed instructions and make follow-up contact along the way to ensure he got to his destination. In doing so, they busted their own road trip myth before Broder ever left the driveway.
If an average driver needs such hand-holding from an automaker to make the trip, it’s the wrong car for the trip. [Ya think?]