Zappos CEO wants to lure Las Vegas residents out of their cars

grist.org/cities/zappos-ceo-wants-to-lure-las-vegas-residents-out-of-their-cars

The idea is to provide an alternative to personal cars that is fast, flexible, multi-modal, and personalized — something that is easy the way returning shoes to Zappos is easy. It's called Project 100. Ace reporter Katie Fehrenbacher has agreat write-up of the plan, but to quickly summarize, Hsieh wants to populate downtown Las Vegas with:

• 100 Tesla Model S sedans with professional drivers...