the environmental movement is seriously losing the battle with the climate change deniers...
Disinformation appearing in mainstream media about the science surrounding climate change must be stopped! This unfounded propaganda, much of it funded by the energy industry, is a major reason why not enough progress is being made in attacking the causes of global warming.
Thousands of environmental networks and organizations need to divert some of their attention away from their normal work and focus more on winning the information war.
The movement has many effective communications systems that could be used to combat disinformation as well as help journalists better understand the realities of global warming.
A small number of effective yet not costly activities could be developed. For instance, networks or groups could be organized so that, when significantly damaging and unfounded articles appear in media, they are challenged within hours with emails, phone calls or visits from environmental advocates.
Among other possible activities, some acting as either “good cop or bad cop,” could include:
-After particularly damaging articles appear, demand equal space for rebuttal,
-Meet with editorial boards to discuss the findings and point out the facts,
-Develop allies in influential media organizations and trade organizations who will join your campaigns