How to recruit one million women for a good cause
Recipe For Change – a weekend of nationwide chit-chat about how women can be more environmentally friendly – is run by Isaacs' charity, 1 Million Women (1MW). Its mission is to recruit 1 million women to cut 1 million tonnes of carbon dioxide. Any woman who registers commits to cutting one tonne of CO2 within a year of joining the movement, and she can track progress online.Carbon dioxide in Earth's atmosphere - Wikipedia, the free encyclopedia
There are currently 77, 000 women registered.
Now, she has some high-profile ambassadors committed to the cause: MasterChef winner Julie Goodwin, surfing royalty Layne Beachley, Terry and Bindi Irwin, Play School alumnus Noni Hazlehurst, and Carnival Australia CEO Ann Sherry. Country singer Melinda Schneider's song Courageous is the campaign's theme song. [Far be it from me to be critical, but since when are these "high-profile" people?] [Via MT]
the natural decay of organic material in forests and grasslands and the action of forest fires results in the release of about 439 gigatonnes of carbon dioxide every year