Friday, August 30, 2013

Weather Channel CEO Dave Kenney: “We insert climate into every weather story...It’s not a political point of view.”

Squeezing The Future Of The World Into 3 Minutes Of Air Time | ThinkProgress
“We insert climate into every weather story,” said Kenney. “We’re scientific journalists. We start with science and try to tell scientifically based stories. It’s not a political point of view.”
...
But Dr. Cullen says there are quick and yet powerful ways to tell the story.

If you’re in the middle of a heat wave, make the simple, scientifically-grounded statement, ‘And you think this is bad? We can expect to see more intense and more frequent heat waves as we move into the future if we do not reduce our emission of heat-trapping greenhouse gasses,’” said Dr. Cullen

No comments: