At 1:38, Santer says "I had always assumed that if the science was credible, we could just rest our case on the science. It was enough to publish high-quality papers, to establish some human culpability in observed climate change, and that ultimately that would be good enough, and that policymakers would take the right decisions based on the best available scientific evidence."
At 11:08, Santer says Lawrence Livermore National Lab has a "high-quality very professional public affairs department. They've been extremely helpful in my interactions with the media...They've given me a lot of advice and guidance...I've been very grateful that I haven't had to face this on my own."
At 12:40, Santer mentions "series of workshops organized by Bud Ward, a journalist who's brought together the leading climate scientists with people from the media world-newspaper editors, news anchors, TV weathermen and women...a series of probably nearly two dozen workshops organized that enable each side to understand the problems of the others."
More on the workshops:
Thanks to a series of workshops funded by the National Science Foundation, journalists and climate scientists have been able to address these barriers and develop recommendations for effective communication. These highly interactive workshop dialogues formed the basis of a new resource guide on communicating about climate change for editors, reporters, scientists, and academics.