How Cold Weather Makes You Forget About Global Warming : The New Yorker

How Cold Weather Makes You Forget About Global Warming : The New Yorker: "A slight change in presentation, however, may shift attitudes in the direction of climate science and away from the vicissitudes of local weather. A study out this month, from the Cardiff University psychologists Stuart Capstick and Nicholas Pidgeon, found that periods of exceptionally cold weather in the United Kingdom had the opposite effect as they did in the United States: more people believed in the truth of climate change. The reason for the difference? The media had framed the weather within the context of climate change, emphasizing that it was unnatural, rather than simply cold. Perhaps if people here were told that it’s not just brutal out there, it’s unnaturally brutal, they, too, might jump to a different conclusion"